Getresponse vs Mailchimp Honest review 2023

Email marketing is one of the most important parts of any business. For that reason, there are thousands of email marketing tools out there. But they are only good for some. You have been shortlisted for your choice. Why you came to this article.

So you want to know the comparison between GetResponse and Mailchimp.

They are both top email marketing tools but have many differences. They have different advantages and disadvantages. In this article, I have explained all about them so that you can choose the best email marketing tool for you.

Best for

Every software has its own specialty. Not all are perfect for everyone.

Best of GetResponse

GetResponse is an excellent email marketing tool. Very good at email marketing, landing pages, funnel building, autoresponders, and more. It is very easy to use and very suitable for small and large businesses. It is very cheap, so all small businesses can easily start with it.

Best of Mailchimp

Mailchimp is a user-friendly email marketing platform that offers a variety of features to help businesses create effective email campaigns. Its best features include pre-designed email templates, automation, advanced segmentation, A/B testing, analytics and reporting, and integration with other tools and platforms. Mailchimp's user-friendly interface, automation features, and powerful analytics make it a popular choice for businesses of all sizes.

Pricing and Plans

Price is a very important factor for any application. Some tools are very expensive and some are very cheap with similar features. So price comparison is very important. Let's have a look.

GetResponse Pricing

The best thing about GetResponse is that it has a lifetime free plan. There is no time limit for using the free plan. You get unlimited newsletters, a custom domain, a sign-up form, a landing page, and a website builder It's amazing.

There are also three payment plans. Paid plans start at $13.3/month On this plan, you get an unlimited landing page, unlimited website builder, autoresponder, and integration API. The most expensive plan costs just $83.3/per month. There you will find unlimited everything, and so you can see in the picture.

Image source: GetResponse

GetResponse has two more plans named Max and Max2. Here you can customize your features and prices. It's a great feature that Click Funnel doesn't have.

Mailchimp's Pricing

Mailchimp offers a variety of pricing plans that are designed to meet the needs of businesses of different sizes and with different email marketing requirements.

The first plan is the Free plan, which allows users to send up to 10,000 emails per month to a maximum of 2,000 subscribers. This plan includes basic email templates, marketing, CRM, and a limited set of features.

The second plan is the Essentials plan, which starts at $9.99 per month and is designed for small businesses. This plan includes all the features of the free plan, along with more advanced features like custom branding, A/B testing, and email automation.

The third plan is the Standard plan, which starts at $14.99 per month and is suitable for growing businesses. This plan includes all the features of the Essentials plan, plus advanced targeting, retargeting ads, and custom templates.

The fourth plan is the Premium plan, which starts at $299 per month and is designed for larger businesses with more complex email marketing needs. This plan includes all the features of the Standard plan, along with advanced reporting, multivariate testing, and advanced segmentation options.

In addition to these pricing plans, Mailchimp also offers pay-as-you-go pricing options for users who don't need a monthly subscription and enterprise-level plans for businesses with custom requirements.

Features

To justify the best email marketing tool we must look at the features of both applications. GetResponse and Mailchimp both have some great features. Let's explore them.

Features of GetResponse

GetResponse has so many features. It has all toolkits to start and grow any small or large business.

Email Marketing

• Email creator
• Autoresponder
• Email analytics
• Transactional email
• List management

Website Builder

• AI-powered creator
• Predesigned templets
• Drag and drop editor
• Forms and popups feature
• Domain management

Marketing Automation

• Automation flows
• Website visitor tracking
• Tags and scores
• Abandoned cart emails
• Product recommendations

Webinars

• Screen sharing
• Call to action button
• On-demand webinars
• Whiteboards
• Polls and surveys

Paid Ads

• Google ads
• Facebook ads
• Facebook pixel
• Social ad creator

Landing pages

• E-commerce tools
• Countdown timer
• Sign up forms
• Popups
• Facebook pixel

Conversion funnels

• Sells funnel
• Lead magnet funnels
• List building funnels
• Webinar funnels
• E-commerce tools

Live cheat

• Cheat availability
• Cheat notifications
• Cheat analytics
• Visitor capture form
• Customization tools

Web push notifications

• Custom prompts
• Unlimited notifications
• Web push analytics
• Automated notifications

SMS Marketing

• SMS editor
• URL shortener
• SMS reports

I don't think you should go for any other application after joining GetResponse, because it has all the features you need to start or grow any kind of online business.

Features of Mailchimp

Mailchimp is also a very powerful email marketing tool for big businesses. It has lots of features to run any type of campaign. These are the features of Mailchimp down below.

• User-friendly interface to easily create email campaigns.

• Email templates to help businesses get started quickly.

• Drag and drop editor to customize email designs.

• Automation tools to set up targeted and personalized email campaigns.

• Advanced segmentation options to build targeted email lists based on subscriber behavior, demographics, and more.

• A/B testing tools to test and optimize email campaign elements.

• Detailed reporting and analytics to track email campaign performance.

• Social media integrations for sharing email campaigns across various social media platforms.

• CRM features to manage customer data and create targeted email campaigns.

• E-commerce integrations to connect with online stores and track sales from email campaigns.

• Landing page builder to create custom landing pages to match email campaigns.

• Mobile app to manage email campaigns on the go.

• Integrations with other business tools and platforms like Google Analytics, Salesforce, and more.

• These features make Mailchimp a versatile and powerful email marketing platform suitable for businesses of all sizes.

Customer Satisfactions

Customer satisfaction is important because it means your customer base likes what you're doing. Research shows that high customer satisfaction leads to greater customer retention, higher lifetime value, and a stronger brand reputation. But low customer satisfaction scores are also important.

We have collected some reviews from customers to show you.

Customer Satisfaction with GetResponse

GetResponse has a great review. It received a 5.0-star review in the overall rating. Ease of Use received 4.0 stars, customer service received 5.0 stars, features received 5.0 stars, and value for money received 5.0 stars.

Likely recommend a ranking of 9/10.

So based on Capterra we can see that GetResponse gets great reviews from customers.

Customer Satisfaction with Mailchimp

As we can see the review of Mailchimp from the source of Capterra Mailchimp has got a very good review. But not as good as the Getresponse review.

Ease of Use got 4.4 stars. Customer Service got 4.2 stars. And finally, the overall ratings have got only 4.5 stars.

On the other side, Getresponse has got a 5-star rating.

Pros and Cons

One of the most important parts of a review for any product is the pros and cons.

It shows the advantages and disadvantages of the product. Each product has an advantage and disadvantages. But after comparing both we will discover which is the best.

Pros and Cons of GetResponse

GetResponse is one of the most popular email marketing tools nowadays. Let's discuss its pros and cons.

Pros

1. Has a lifetime free plan
2. Very affordable for small business
3. Good for sending bulk emails
4. Simple UI
5. Best for growing customers
6. Freedom of choice
7. Lots of features
8. Has an option for testing emails
9. Extensive analytics
10. Has a feature to follow the campaigns properly
11. Easy to use
12. Has a webinar feature for educators
13. Do not need a credit card for the free plan
14. Provides a wide range of discount
15. Has a feature for email segmentation
16. Drag and drop editor
17. 26 Languages available

Cons

1. All the emails go to the promotion section
2. Made for b2b only not to b2c
3. Sometimes loads slowly
4. Sometimes customer service is slow
5. The popup sign-up form is old styled
6. Sometimes a website builder gets slow

Pros and Cons of Mailchimp

Mailchimp also has its own pros and cons. Advantages and disadvantages.

Let's explore them.

Pros

• With MailChimp, the marketing team can work internally on the emails they like with the help of a designer and iterate on them, which is a huge win.

• Overall Mailchimp is an amazing solution that continues to deliver results. I highly recommend automating your marketing through them.

• My audience loved our transition to Mailchimp (especially better-formatted email on mobile) and our email senders loved the transition, too.

• I'm having an amazing experience with it and we'll recommend it as well because they offer great paid plans that are dependent on their subscribers.

• It has a user-friendly UI for beginners.

Cons

• I don't like the tag-merging functionality. It almost always ends up not working and looks awkward and embarrassing in front of your customers.

• They have a really weird billing system that is designed in such a way that it takes your money.

• But there's a problem, when I wanted to link an image or a sentence to a new window that's available online, I couldn't find where doing it.

• You're restricted to only specific layouts and formats, which can be a bit frustrating when your business doesn't fit those categories.

• Its pricing plans are very expensive and not good for small businesses.

• I faced many technical problems with It.

Feature comparison

Both GetResponse and Mailchimp offer a variety of email templates to help businesses get started with their email campaigns. Here's a comparison of their template's features:

Getresponse:

• Offers 500+ pre-built email templates organized by industry and purpose.

• Templates are mobile, responsive, and customizable with a drag-and-drop editor.

• Offers advanced features like countdown timers, and dynamic content blocks, and moreover, it also provides access to a library of over 1,000 free stock photos.

Mailchimp:

• Offers 100+ pre-built email templates organized by industry and purpose.

• Templates are mobile, responsive and customizable with a drag-and-drop editor.

• It offers basic and simple layouts to help beginners get started quickly.

• Provides access to a library of free photos and graphics.

When it comes to the number of templates available, GetResponse offers a wider range of options than Mailchimp. Additionally, GetResponse templates offer more advanced features such as countdown timers and dynamic content blocks. However, both platforms offer mobile-responsive templates and a drag-and-drop editor, making it easy for businesses to personalize their emails. Ultimately, the choice between these platforms will depend on the specific needs and preferences of the business.

Automation

Savvy organizations use marketing automation emails to segment customers into different groups. This allows businesses to create different messages and content based on those different groups, which will typically be targeted based on their demographics, location, or purchase history. 

Getresponse and Mailchimp both have automation features. Let's explore them. Here's is a comparison of their automation features:

Getresponse:

• Offers a visual workflow builder to create complex automation workflows.

• Provides pre-built automation workflows for common marketing scenarios.

• Enables advanced segmentation and personalization based on subscriber behavior and other data.

• Offers time and action-based triggers to initiate automation workflows.

• Integrates with eCommerce platforms to create abandoned cart emails, product recommendations, and more.

Mailchimp:

• Offers a visual workflow builder to create simple automation workflows.

• Provides pre-built automation workflows for common marketing scenarios.

• Allows for basic segmentation and personalization based on subscriber behavior and other data.

• Offers time and action-based triggers to start automation workflows.

• Integrates with eCommerce platforms to create abandoned cart emails, product recommendations, and more.

In terms of the visual workflow builder, GetResponse offers a more robust feature that enables more complex automation workflows. Plus, GetResponse's advanced segmentation and personalization features provide more granular targeting options. However, Mailchimp's automation features are still powerful, and its pre-built automation workflows can help businesses get started quickly. Both platforms offer integrations with e-commerce platforms, which is useful for businesses in the e-commerce space. Ultimately, the choice between these platforms will depend on the specific needs and preferences of the business.

Integration

Integration is more important for email marketing. Every business needs a website. And When you have a website you have to integrate it with the email marketing tool. Both Getresponse and Mailchimp have integration features.

Getresponse:

• Offers 150+ integrations with various tools and platforms, including eCommerce platforms, CRM tools, social media platforms, and more.

• Integrates with popular eCommerce platforms like Shopify, WooCommerce, and Magento.

• Integrates with popular CRM tools like Salesforce and Hubspot.

• Offers a developer API for custom integrations.

Mailchimp:

• Offers 300+ integrations with various tools and platforms, including eCommerce platforms, CRM tools, social media platforms, and more.

• Integrates with popular eCommerce platforms like Shopify, WooCommerce, and BigCommerce.

• Integrates with popular CRM tools like Salesforce and Zoho CRM.

• Offers a developer API for custom integrations.

When we talk about the number of integrations available, Mailchimp offers a wider range of options than GetResponse. However, both platforms offer integrations with popular eCommerce and CRM tools, making it easy for businesses to connect their email marketing efforts with other aspects of their business. Additionally, both platforms offer developer APIs for custom integrations. Ultimately, the choice between these platforms will depend on the specific needs and preferences of the business.

Autoresponder

An autoresponder is software that automatically sends an email or prewritten messages to a subscriber's email address or phone number in response to specific triggers. These triggers can be set up to include a new subscriber signing up for a newsletter, an online purchase, or even an abandoned shopping cart.

Getresponse and Mailchimp also have this feature for businesses. Here's a comparison of their autoresponder features:

Getresponse:

• It offers autoresponder workflows that allow businesses to create a series of automated emails based on specific triggers.

• Provides a range of autoresponder trigger options, including time-based, action-based, and custom triggers.

• Enables advanced segmentation and personalization based on subscriber behavior and other data.

• Offers a visual workflow builder to create complex autoresponder workflows.

• Integrates with eCommerce platforms to create abandoned cart emails, product recommendations, and more.

Mailchimp:

• Offers autoresponder emails that allow businesses to send a single automated email based on specific triggers.

• It provides a variety of automatic response trigger options, including time-based and action-based triggers.

• Allows for basic segmentation and personalization based on subscriber behavior and other data.

• Offers a visual workflow builder to create simple autoresponder workflows.

• Integrates with eCommerce platforms to create abandoned cart emails, product recommendations, and more.

In terms of functionality, GetResponse autoresponder workflows offer more advanced features and options than Mailchimp autoresponder emails. In addition, GetResponse's visual workflow builder allows companies to create more complex automation workflows. However, Mailchimp's autoresponder emails are still useful for businesses looking to send a single autoresponder email based on a specific trigger. Both platforms offer integrations with e-commerce platforms, which is useful for businesses in the e-commerce space. Ultimately, the choice between these platforms will depend on the specific needs and preferences of the business.

A/B Testing

Both GetResponse and Mailchimp offer A/B testing features, which allow businesses to test different elements of their email campaigns to see what resonates best with their audience. Here's a comparison of their A/B testing features:

Getresponse:

• Offers A/B testing of subject lines, email content, and send times.

• Allow multiple variants in each test (up to 5 variants for subject lines and 3 variants for email content).

• Provides an automatic selection of winners based on open rate or click-through rate.

• Provides detailed reports to analyze A/B test results.

• It offers an "Autofunnel" feature, which allows businesses to create complete marketing funnels with A/B testing capabilities.

Mailchimp:

• Offers A/B testing of subject lines, email content, send times, and even different templates.

• Allows up to 3 variants in each test.

• Provides an automatic selection of winners based on open rate, click-through rate, or revenue.

• Provides detailed reports to analyze A/B test results.

• It offers a "Multivariate Test" feature, which allows businesses to test multiple variables at once in a single campaign.

In terms of functionality, Mailchimp's A/B testing feature offers more testing options, including the ability to test different email templates and the "Multivariate Testing" feature that allows businesses to test multiple variables at once. However, GetResponse's A/B testing feature offers more flexibility in the number of variants allowed in each test and offers an "Autofunnel" feature for businesses looking to build marketing funnels with A/B testing capabilities. Both platforms offer automatic winner selection and detailed reports to analyze A/B test results. Ultimately, the choice between these platforms will depend on the specific needs and preferences of the business.

Customer support

Both GetResponse and Mailchimp offer customer support to help businesses with their email marketing needs. Here's a comparison of their customer support features:

Getresponse:

• Offers 24/7 live chat support.

• Provides telephone support during business hours (Monday to Friday).

• Offers email support with a promised response time of up to 24 hours.

• Provides an extensive knowledge base with tutorials, guides, and FAQs.

• Offers a dedicated support team for business customers.

Mailchimp:

• Offers 24/7 email support with a promised response time of up to 24 hours.

• Provides live chat support during business hours (Monday to Friday).

• Offers a phone support option for paid users only.

• Provides an extensive knowledge base with tutorials, guides, and FAQs.

• Offer personalized advice from Mailchimp experts with the "Expert Insights" feature for paid users.

I think both platforms offer multiple channels for customer support, including live chat, email, and phone support. However, GetResponse offers phone support during business hours, while Mailchimp only offers phone support for paid users. On the other hand, Mailchimp offers personalized expert advice for paid users through the "Expert Insights" function. Both platforms provide an extensive knowledge base with tutorials, guides, and FAQs. Ultimately, the choice between these platforms will depend on the company's specific needs and preferences for customer support.

FAQ

Both GetResponse and Mailchimp provide comprehensive FAQ sections on their websites to help businesses with common questions related to their email marketing services. Here's a comparison of their FAQ features:

Getresponse:

• Provides an extensive FAQ section with topics categorized as accounts, email campaigns, landing pages, and automation.

• Includes search function to quickly find relevant information.

• Offers video tutorials and step-by-step guides for common tasks and features.

• Provides a glossary of email marketing terms and definitions.

• Offers a blog with useful articles and resources related to email marketing.

Mailchimp:

• Provides an extensive FAQ section with categorized topics such as getting started, audience management, campaigns, and automation.

• Includes search function to quickly find relevant information.

• Offers video tutorials and step-by-step guides for common tasks and features.

• Provides a glossary of email marketing terms and definitions.

• Offers a blog with useful articles and resources related to email marketing.

Additionally, both platforms provide a glossary of email marketing terms and definitions, which can be helpful for businesses new to email marketing. Both also offer blogs with helpful articles and resources related to email marketing. Ultimately, the choice between these platforms will depend on a company's specific needs and preferences for accessing and using FAQ resources.

Conclusion

GetResponse and Mailchimp are both popular email marketing platforms that offer a wide range of features for businesses of all sizes.

In terms of pricing, GetResponse offers more affordable plans for small businesses, while Mailchimp's pricing can become more expensive as businesses grow their subscriber lists.

Both platforms offer a variety of features such as email automation, landing pages, and integrations with popular apps. However, GetResponse offers a more comprehensive set of marketing automation features, while Mailchimp offers more advanced A/B testing options.

When it comes to customer support, GetResponse offers phone support during business hours and 24/7 live chat support, while Mailchimp offers phone support for paid users only.

Ultimately, the choice between GetResponse and Mailchimp will depend on the company's specific needs and preferences, including pricing, features, and customer support options.

Now It's all up to you.

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