Did you know that attracting a new customer costs five times more than retaining an existing customer in an email list?
Focusing on customer retention is a valuable long-term solution for increased revenue and sustainable growth, but building such loyalty is not always easy. In this blog post, we will learn how to build an email list.
What is the meaning of building an email list?
An email list is a collection of email addresses: anyone who subscribes to your newsletter, blog, or website, or any email you collect from people personally. Your email subscribers are the people who want to hear from you.
Popular marketing quotes say:
“The money’s in the list.”
This means that your income depends on how big and healthy your email list is. Email subscribers, if they are employed and active, can bring you luck. On the other hand, if the contacts you have are not relevant, your email addresses are inactive or you do not have them, your efforts to reach customers will be in vain.
How to Build An Email List From Scratch
Create a personalized CTA on every landing page or in blogs
Of course, personalized CTAs only work if you have the resources to create quality content, but the process doesn't have to be expensive or time-consuming. Instead of a toolkit, you can also offer an e-book, a fun quiz, or a special article from your CEO on listing techniques.
I found that personalized call-to-action had a 42% higher view-to-submission rate than call-to-action, which is the same for all viewers - almost twice as many as your potential email subscribers.
This is understandable: those who visit your blog post or web page are looking for something specific, so your CTA needs to meet those unique needs. For example, if you're getting a lot of traffic to your "List-Building Strategy" blog article, why not tempt those people to subscribe to your email list by including such a simple CTA: "Click here to download a free listing - Building Toolkit. "
If you offer content directly related to the needs of your audience, your email newsletter will not feel like a deceptive ad. Instead, it will feel helpful and valuable - the key to long-term customer retention planning.
Create a pop-up sign-up box
Instead, I'm talking about timed pop-up ads or onsite retargeting. After a user spends a certain amount of time on your page, they may receive a pop-up that is relevant to the content of that page or its behavior. Examples include exit pop-ups, which appear when a user tries to leave the page or scroll pop-ups, which appear after the user scrolls down a certain percentage of the page.
Most page views of your site start on the homepage.
And why shouldn't they? This is one of the most important pages on your site. This is the storefront window of your business.
Since that's where the action takes place, you'll want to make sure you're capturing email addresses when those visitors are curious.
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Keep your email list healthy
A healthy email list means you reach out to people who are aware of you, are involved with your brand, and signed up for your newsletter. Only this kind of introduction will give you a high conversion rate and create strong eCommerce marketing results.
Even more, 30% of customers change their email addresses every year, even after they join your list. So no matter how long and rigorously you collect your emails, you should regularly delete any inactive subscribers.
This should be done at least once a year. The best email marketing solutions will make this easy.
Focus on quality, not quantity.
Never buy an email list
Most marketers are looking for ways to quickly create an email list. Remember, either a free mailing list or a purchase available online may not be your way. It may be fast but it is not accurate.
This is an important topic that can be created, and this is what many new eCommerce marketers are reading. Repeat after me: This is not how you create your email list.
There are many shady people on the internet who will sell you email lists with thousands of "quality" (read: not quality) contacts that are right for your business.
If you're buying an email list, there's a huge chance that other people are buying the same email list.
That email list could be a pure spam trap, or spam trap, which means that if you send emails to those contacts, your sender's email address and IP address will be blacklisted as spam.
These people may not be spam traps, but unfortunately, they are not quality leads for your business and they identify you as spam. Think about it: 100,000 contacts identify you as spam The reputation of your sender is as good as the dead.
With adequate spam complaints, your email service provider will close your account. Your goal of creating an email list is dead in the water.
You are violating the GDPR because those contacts (who live in the EU) did not choose your list. You do not have proof of their sign up and you could face heavy penalties.
You will spend a decent amount of money to get that list and send your campaign to those list contacts. But instead of selling from your email marketing activities, you will get all the results mentioned above.
Create a smart bar for visitors
A smart bar sits at the top of a browser no matter where you scroll.
It looks as normal as anything else on the site and still offers great value.
By clicking the sign-up today button, viewers are directed to a pop-up where they can sign up for his newsletter, which includes their email, and adds them to Nick's list.
Smart Bar takes a few minutes to install and it opens up the rest of your page to feature your products and services.
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Describe the value in your CTA
Ironically, you don't want to use the words "sign up" to optimize sign-ups. Who wants to "sign up" or "subscribe" to more junk emails? Instead, you want to outline the value you can offer in advance using languages like "Download," "Featured", "Exclusive," and "Access."
For example, you could write, "Download our exclusive e-book now" and include an email subscription form, or, you might say, "Access all our exclusive offers." Both of these CTAs specify the price you will receive as a result of providing your email address.
Your web visitors need to hear how your emails can offer unique and exclusive content that is not already available on your website. They want to believe that your company is offering something special via email, or what that means?
Create an exit-intent pop-up box for the email list
An exit intent pop-up is one last attempt to get your visitors to interact with your site. They are already leaving, so the job of this pop-up is to recover the situation and collect an email address.
They may sound annoying, but they act like crazy. We've seen Sumo users use pop-ups to increase conversions by over 60%!
You will see a pop-up as soon as the cursor moves to close the page. You want people to stop and read the box, so your title should be interesting and give them a reason to fill out the form.
You can persuade a visitor to give their email address a great deal, a valuable piece of content, or anything else you think. If you nail it, it means you've turned a disgusting viewer into a potential customer.
Add a scroll box for the email list
If you know how long an average person stays on a page, you can create a scroll box to capture their address.
Timeliness is everything. Your call-to-action works best if you can capture the audience when they are ready to take action.
Finding out when your visitors are ready to convert depends on the behavior of your website visitors, so you'll want to conduct an A / B test to determine where to place your CTA.
Ultimately, this will vary depending on the content of your page and your visitors, but a scroll box is a subtle and useful option to help you capture your visitors when they are most ready to convert.
Use powerful lead magnets
People are generally skeptical of new stores and are usually reluctant to buy anything for the first time.
This is why the average conversion rate of many eCommerce stores is around 3%, which means that a full 97% of visitors will leave your store and most will never return.
A lead magnet is a valuable resource — such as a PDF guide, ebook, gift guide, stock photo, etc. that your visitors really want and is one of the best ways to create an email list.
To get that resource, they need to sign up for your newsletter and email promotion.
To avoid this, you can convert your audience into customers, at no cost to them, with a lead magnet.
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Add free trial periods
If you are a service-oriented business, this will work really well for you.
You can offer a 30-day trial period for the paid levels of your service and request an email address to register for an account.
By doing this, you can email them updates about your business and services and keep them in the loop. If you do this correctly, you'll be able to convert a significant percentage of your free trial users into paid users.
Offer giveaways for the email list
Another great strategy that all eCommerce stores should consider is to use powerful gifts, especially on your viewers' favorite social media channels.
It will probably be on Facebook or Instagram, both because they are popular, but the cost of advertising is very reasonable. Different gift-giving techniques have proven successful for many types of businesses.
Just remember, the lead magnet is similar to what I mentioned above: Make sure the reward you give is directly targeted to your target audience.
If you want dog lovers then there are some days that only dog lovers will be extremely valuable. Do not give iPad or Bose headphones.
Specify this so that your entrants are also your worthy lead - which is the whole point of gift-giving.
Host an event for the email list
Let's focus on smaller events. See, the easiest way to collect and manage registrations is through Eventbrite. This is a universal truth.
What do they want to know during the registration process? An email address.
Do you know what happens after a registrar gives them an email address? It automatically moves to a list of your email service providers.
Pretty crazy. Eloquent.
Host something that values a community and collects their email address. You can primarily use those emails to communicate about events and convert those emails (with permission) into marketing other products and events of your choice.
Also, you will receive bonuses for strengthening relationships at events. If you host a killer event, those participants will be more likely to contact you in the future.
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Add an autoresponder email with a call to action
The above method works great for those you email to grow your email list.
What about those who email you?
You can set up a vacation auto-responder to respond to emails with a link back to your landing page.
Write a short email with a call to action to send people back to a landing page on your site. You don't have to stop it if you are not on vacation!
Answer questions on Quora
Think of Quora as a free, highly useful advertising medium. You're basically leading people to areas of your site that make up your email list.
The best answers in Quora are long, detailed, and rich in knowledge. Find a question that can answer one of your high-conversion blog posts and use that information.
Soon, traffic will roll over your page as Dean did.
Create a subscriber-only Facebook group
Facebook groups have many benefits for your business, but they can also enhance your email list.
Create a personal Facebook group with entry requirements so that you can subscribe to your email list to join.
The more your group grows, the more your email list will grow - the bigger the number, the more social proof there will be and the more people will want to be a part of it.
Conclusion
At the end of the day, the important thing here is to have a specific strategy for growth and to be consistent in your communication to gain and retain customers.
A good quality long email list lets you take your leads further through the sales funnel and convert them from new customers to loyal customers. And this is the main purpose of the complete listing process.
Remember, "Money is on the list."
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You cannot ignore your email list.
And now, you have no excuse. We have given you the technique of making each list under the sun. Growing your email list is now up to you!
Be sure to let us know in the comments section below if we missed any strategies!